=LOVE Releases 21st Single "Koi, Hajimemashita." with Cute Summer Music Video

=LOVE - "Koi, Hajimemashita." Official Music Video (click image to watch on YouTube)

Japanese idol group =LOVE (Equal Love) has released the music video for their 21st single "Koi, Hajimemashita." (恋、はじめました。, roughly "I've Started Falling in Love."), the title track of a single that dropped on August 26, 2026. The song is a bright, summery love song produced by group creator Rino Sashihara, built around the fluttery feeling of a new crush.

The music video leans into a playful, whimsical concept, with members dressed in all-white gothic-lolita-style outfits and school uniforms acting out a battle against giant teddy bears, themed around "conquering someone's heart." The clip follows a pre-release digital streaming run that started on August 4 and quickly passed 11 million plays across platforms.

The single caps off a strong stretch for =LOVE, whose most recent releases have repeatedly topped Oricon's weekly singles chart. The group has a 9th-anniversary concert set for October 15–16, 2026 at Tokyo's TOYOTA ARENA, with a Tokyo Dome show already announced for January 2027.

Release Info

• Artist: =LOVE (Equal Love)
• Title: Koi, Hajimemashita. (恋、はじめました。)
• Release: 21st single, released August 26, 2026
• Tie-in: None — standalone single

Listen officially on:

• YouTube (Official MV): https://www.youtube.com/watch?v=ikFaEAlO5N0
• Spotify: https://open.spotify.com/album/7wFStDk5zqnR0gWPRN1Hwv
• =LOVE Official Site: https://equal-love.jp/

Source: PR TIMES / Sony Music Labels press release, JOYSOUND Music News

Title: =LOVE Releases 21st Single "Koi, Hajimemashita." with Cute Summer Music Video; Writen By SYAHDU MUSIC; Rating Blog: 5 dari 5

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